Moving at a Donor's Pace: A Key to More Effective Communication

“It can’t be stressed enough: each donor has their own preferred means of communication, be that letter, postcard, email, text message, or social media post. They’re each stirred by a particular message and story. They make their giving decisions based on their own individual inclinations.” Read more from Philanthropy Daily here.

(2-minute read)

Source: Philanthropy Daily